In a decade filled with recalls and scandals among many prominent car
manufacturing companies, Buick and GMC have managed to not only keep their heads
above water, but they have also been able to make some impressive moves. With
soaring sales and incredible reviews, it’s hard to ignore what they have to
offer. Liberty Buick GMC offers
incredible specials and deals.
Over the past few years Buick
and GMC
have managed to hit top sales and impress buyers. What makes them so different
from all the others? Here are just a few reasons to take a second look at what
both companies have been producing over the past few years:
·
Something
New and Something Redone
Over the past five years Buick has managed to completely
overhaul its entire lineup of vehicles. The veteran car company took a classic
that has been around longer than most other sedans, the Buick
Regal, and successfully turned it into a luxurious, sturdy, and powerful
machine. Something many other car companies are still struggling to produce in
a sedan. Buick has also created something new and enticing in the Encore,
a compact SUV. This sporty ride provides a new face for Buick, something
brighter and more vibrant. If Buick has lacked in distant years with marketing
themselves as competitive car company, it sure doesn’t show now. Buick is not
only in the game, they are up front helping to lead the charge.
GMC has done much the same over the past few years. Only
they have been able to play into their own hand a bit more with the Sierra
truck. From its very creation (which reaches as far back as the early 1960s!)
it was a huge hit. What GMC has managed to do is capitalize on something good
by constantly keeping it updated with the latest technology, comfort, and high
performance capabilities. And it doesn’t hurt that GMC’s SUVs are fan favorites
as well. The GMC
Yukon SUVs and GMC
Sierra trucks alone have managed to carry GMC far. If you just look at the
number of trim levels and add-on features these two beasts carry it’s mind-boggling.
·
Expert
Advertising
Once Buick completed their remodeling of products it became
time to let everyone know what they had done. To do this they came out with
commercials, which actually poked fun at their former selves. Surely you
remember them. Fun music playing in the background to let us know not to take
this too seriously. Then some brief cellphone dialogue where one person is talking
to a friend while they try to find each other in a parking lot filled with
other SUVs and cars. The one in the Buick says something like, “I’m in the
Buick,” and the other responds, “but I don’t see a Buick.” Meanwhile they have
been facing one another the entire time and the Buick driver honks the horn,
the other enters the car, and we all have a little laugh. But really, you know
what we’re laughing at? The fact that Buick would have the guts to do a
commercial like this. It is somewhat shocking. Seriously, what other car
company would dare poke fun at its former self while at the same time reveal
its new creations? Buick, that’s who. And that worked out well for the company.
It got everyone’s attention, and guess what. We like what we see. America likes
the new Buick.
As for GMC, they’ve only had to keep doing what they do
best, portray the GMC
Sierra as America’s truck. And it’s not just a portrayal. Watch any recent GMC
Sierra truck commercial and you will see and hear stories of family men and
women who want the best for their families and friends. People who want to keep
the good life going by doing as little harm to others as possible. And what
common thread do these American dreamers have in common? Yep, they all drive GMC
Sierras. GMC is able to make bold assertions in their marketing and get away
with them because they have made one of the boldest trucks on the road. The
fact is, both Buick and GMC have won car and truck drivers over. We like that
they don’t take themselves too seriously, but at the same time they make some
of the best driving vehicles in the world. It’s tough not to respect that.
·
Dealers
Who Care
It’s safe to say there has been a shift in recent years for
car dealerships to shake off the sales vibe and gravitate towards a more
personal feel to the car buying process. But guess what, Buick and GMC dealers
have already been doing this. Customer satisfaction has always been number one
for Buick and GMC dealers, and it shows. Just come in to Liberty Buick GMC and see for yourself.
We pride ourselves on how much we can help the customer find what he or she
wants and needs rather than how many people were convinced to buy something. If
a customer has a pleasant experience at a dealership, and if the vehicle
purchased performs at top levels for an extended period of time, that customer
will always come back. And encourage others to do so as well. It’s a way of
thought that works and Buick/GMC do it best.
·
True
Confidence
GMC has every right to be confident, so there’s really no surprise
there. The accolades the company has received over the years, for more than
just the Sierra, could stand up against any other car company out there. They
simply build tough, reliable vehicles. And they’ve been doing it for as long as
the company has been around. And that’s quite a long time.
Buick, on the other hand, is a little different. Because
they needed to completely change their brand, this could be looked at as a sign
of weakness. Obviously, something was not right if they had to change things up
on such a major scale. Moreover, before the big overhaul, Buick was known more as
the old person’s car. They just
weren’t popular to a wider, younger market. But despite all of this, Buick has
come out boldly with a new product that appeals to the older crowd, as well as
the younger. The company’s incredible sales and continued commitment to
excellence provide nothing but confidence for this company, as it has
positioned itself right between high-end workingman’s vehicle and luxury sedan.
No matter how you cut it, Buick and GMC is pretty
impressive. It’s not just the vehicles they make, it’s the thought and care
that goes into every detail of the entire process. They choose to be honest and
forthright in what they do. There are no scandals, no pretending to be
something they are not. And that’s the same type of operation being run at Liberty Buick GMC. We are here to serve
you. And that means honesty and expertise from start to finish. Come in and see
us today at Liberty Buick GMC. Let
us get you into a brand new Buick or GMC. You’ll be glad you made the choice to
car shop with us!
-Andrae Bergeron
CCP Web Design
Content Writer
